Our story
But where does Serenamente Magica come from?
Exactly more than 20 years ago..
Fiorella decides to open Shiva
My mother decided to open Shiva, a small shop in the center of Livorno. I was only 10 years old and was thrown into the world of the Orient and Spiritualism, and even as a child, I was fascinated by it.
But I decided my path was a different one...
At 18, I decided to work in the hotel industry, even though the call to the spiritual and esoteric remained strong, and I continued my studies in that field. After many years, at 30, I realized that job was suffocating me, draining my energy and my spirit
Then I said enough!
However, the call became stronger and stronger, and it was then that I decided it was time to go back to my roots, to my energies, and work on what had accompanied me my entire life: Crystal Therapy, Spiritualism, and Esotericism. This is how Serenamente Magica was born, and in less than two years, it has captured the hearts of 44,800 people on social media.